Christopher Gough-Goodman, an equity market specialist since 1969, was an early member of NASDIM (National Association of Security Dealers and Investment Managers), a member of the Society of Technical Analysts, and holds the Investment Management Certificate.

He is well known for setting up Cambridge Investments Limited and running Discretionary Investment portfolios, creating family wealth since 1979. Christopher joined Westbury Asset Management (WAM) in 2018 having sold his former business; subsequently joining SORBUS in November 2025, following the principal’s retirement at WAM.

Christopher focuses on the macro economic environment, momentum trends, and unconstrained opportunities. He assists in managing the SORBUS Sovereign portfolio for long standing clients, who have appreciated the outcome of his work for several decades. Christopher is also a member of the SORBUS Investment committee.